🖨 Print⏱ 3 min readAccording to research from McKinsey & Company, 15 percent of Internet consumers have become members of at least one subscription service in 2018. The consulting firm also found that these subscription-based models cover a multitude of products, including food, drinks, meal kits, clothing, vitamins and razors. While these are well-known by … Continue reading “How to Maximize Subscription Marketing Efforts”
🖨 Print⏱ 3 min readWhen it comes to online advertising, there are many ways to reach new and existing customers for new product or service offerings. One approach is to create a landing page that emphasizes a unique or significant product launch. According to Forbes and Wordstream, the right type of landing page can increase … Continue reading “How to Create an Effective Landing Page”
🖨 Print⏱ 3 min readWhen it comes to selling a business, it’s never a bad thing to be too careful. In fact, according to Forbes’ contributor Richard Parker, 50 percent of business acquisitions fall apart during the “due diligence” phase, where many current and future obligations exist. With such a high rate of deals that … Continue reading “Common Errors and Oversights When Evaluating a Business to Buy”
🖨 Print⏱ 3 min readWhen it comes to selling, there are a lot of challenges in the industry. According to a 2016 report by Accenture and CSO Insights, 55 percent of sales professionals believe that their organization’s sales tools make them less productive; and 59 percent of those surveyed said they have too many tools … Continue reading “Help Reduce Call Reluctance Among Sales Professionals”
🖨 Print⏱ 4 min readWelcome back to the second and final part of our series on KPIs. In this portion, we’ll explore the best way to define Key Performance Indicators, as well as show you how to communicate them across your organization. Defining KPIs Here are a few guidelines you can use to focus your … Continue reading “Key Performance Indicators and Your Business – Part 2 of 2”
🖨 Print⏱ 3 min readKey Performance Indicators, also known as KPIs, are core measurements that businesses use to monitor progress toward achieving goals and targets. KPIs, which vary widely by industry and entity structure, can be used to monitor and track all aspects of your business,. Management teams pay close attention to KPIs, looking for … Continue reading “Key Performance Indicators and Your Business – Part 1 of 2”
🖨 Print⏱ 3 min readWhen it comes to finding new clients, businesses can do so in many ways. Whether a radio or television spot, or an advertisement on a website, social media platform or digital billboard, the goal is to reach new viewers. Another cost-effective way is to develop more customer referrals. In fact, according … Continue reading “How to Get More Customer Referrals”
🖨 Print⏱ 4 min readAccording to Statista, of the globe’s 3.7 billion email users, 233 million live in America. The same report also projected that by the end of 2020, the number of email users in the United States will increase to almost 255 million. With a large global audience of email users, and experts … Continue reading “Tips on Running an Effective Email Marketing Campaign”
🖨 Print⏱ 4 min readAccording to a report from FlexJobs and Global Workplace Analytics, the number of remote workers has increased since 2005. “The 2017 State of Telecommuting in the U.S. Employee Workforce Report” found that 3.9 million workers now perform at least 50 percent of their working hours by telecommuting from their residence. This … Continue reading “How to Manage Remote Employees”
🖨 Print⏱ 4 min readWhen it comes to making the most of an organization, providing feedback to employees is imperative to ensure worker productivity is high and turnover is lowered. According to The Conference Board, nine out of 10 executive level officers are aware that employee engagement is key to an organization’s function, but only … Continue reading “How to Give Effective Feedback for Better Performance”